TikTok is introducing a updated setting that enables them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service revealed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale release. This advancement aligns with a surge in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, including computer-generated images to informative clips, and we aim to give people the ability to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform announced that there are now 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 million pieces of content are submitted to the app daily, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they view by using the topic control setting in the application and picking “AI-generated content”. Other topics that currently be adjusted under the setting include current affairs, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s policies oblige users to identify “realistic” artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This action is intended to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million awareness program for professionals and institutions to develop learning resources about ethical AI use. This initiative will support charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during controversy over intentions to lay off a large number of content moderators in the United Kingdom. The company is planning to reduce a significant number of roles in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but AI can shield workers by eliminating the most distressing content ahead of it is viewed by staff. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is where a significant AI assistance is making a difference work at speed.”
